MARVEL Talks
Law Firm Marketing - Episode 3 (In Greek)

Law Firm Marketing - Episode 3 (In Greek)

November 14, 2020

Legal Directories (in Greek)

In this episode Philippos and Christophoros discuss some key issues concerning legal directories such as:
 
  • Do law firms/lawyers need to be on legal directories such as Legal500, Chambers & Partners etc?

     

  • What are the pros and cons of being vs not being listed?

  • Is it worth the money and effort to being listed?

     

  • What are some other non-marketing related benefits?

     

  • Other

 
MARVEL Talks Podcast:
 
LegalMatters Podcast:
 
 
Law Firm Marketing - Episode 2 (In Greek)

Law Firm Marketing - Episode 2 (In Greek)

November 6, 2020

Law Firm Websites (in Greek)

In this episode Philippos and Christophoros discuss some key issues concerning law firm websites such as:-
 
  • Do law firms need a website?
  • What is the difference between a social media page and a website?
  • What are the five keys for a successful website?
  • Traps and pitfalls involving law firm websites
  • The importance of maintaining a blog
  • Other
 
MARVEL Talks Podcast:
 
LegalMatters Podcast:
 
 
Law Firm Marketing - Episode 1 (In Greek)

Law Firm Marketing - Episode 1 (In Greek)

October 29, 2020
These episodes are a joint initiative by two live podcasts namely MARVEL Talks and LegalMatters Online.
 
The pandemic has disrupted traditional business development for lawyers.
 
With face to face meetings and travel dramatically reduced, lawyers have no other option but to embrace a truly hybrid paradigm of marketing with a more vigorous focus on tools and platforms available online.
 
This first introductory episode touched on general matters relating to lawyers and law firms such as:-
 
👉What is marketing?
👉What is branding and how does it differ from marketing for lawyers?
 
MARVEL Talks Podcast:
 
LegalMatters Podcast:
 
*In Greek*
 
Claude Silver - Leading With Empathy

Claude Silver - Leading With Empathy

July 30, 2020

Claude is the first Chief Heart Officer at VaynerMedia, a digital agency with expertise in social media that works with a wide range of clients including Shell, Toyota, and Unilever.

 

Emotional optimist, coach, manager, and mentor, Claude works with and mentors 800 Humans and is in touch with the heartbeat of every single one person in the company. Her role is to infuse the Agency with Empathy. The CHO was created to scale Gary Vaynerchuk, and to make sure that VaynerMedia's employees have a place they can find a home.

 

During our discussion we talked about:-

 

-What inspired Claude to join Gary Vaynerchuk in scaling VaynerMedia

-How to win the hearts and minds of more than 800 employees

-Process vs autonomy at work: The great debate

-The role of empathy and trust in leadership

-More!

 

For more on Claude:

https://www.claudesilver.com/
https://www.linkedin.com/in/casilver/

David Brier - Branding Your Way To Success

David Brier - Branding Your Way To Success

July 21, 2020

David is a leading identify and branding expert who has received over 325 international awards, ranked #3 worldwide for branding by Klout, and is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion,

 

He has been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Business Insider, Communication Arts, How magazine and numerous blogs and podcasts.

 

During our talk we discussed matters such as:-

 

-Branding 101 - What is and what is not branding

-Epic failures (Kodak, Blockbuster etc)

-How to win and rise above the noise

-How can one achieve brand clarity?

-To niche or not to niche - that is the question

-The importance of personal branding

-Going big or taking an incremental approach to marketing

-Attention vs trust: How to convert attention into revenue

-More!

 

For more on David:

 

- https://www.risingabovethenoise.com/about/

- https://www.linkedin.com/in/dawnmetca...

 

Anna McAfee - Unleashing the Power of Communities

Anna McAfee - Unleashing the Power of Communities

July 16, 2020

Anna is a Community Curator, LinkedIn Educator and Storyteller and is driven to help individuals and businesses to build better and more authentic connections in a digital world. 

She co-founded the #LinkedInLocal movement, an initiative to connect offline in real life that spread to 90+ countries in 22 months, and has since been validated by LinkedIn.  Anna also empowers entrepreneurs and brands looking to create and scale their own communities. She has a unique background in social media and recruitment and is an accomplished LinkedIn Trainer and Speaker. 

During our discussion we talked about:-

- The story behind the successful #LinkedInLocal movement

- LinkedIn 101: How to win or lose on LinkedIn

- Leveraging LinkedIn so as to reach the gatekeepers in your industry 

- How to build a community that benefits everyone

- Skills required for / acquired when hosting events

- Building rapport and trust online

-Many more!

 

For more on Anna:

- https://annamcafee.com.au

- https://www.linkedin.com/in/annamcafee/

Dawn Metcalfe - Hard Talk Your Way to Success

Dawn Metcalfe - Hard Talk Your Way to Success

July 13, 2020

Dawn Metcalfe - Hard Talk Your Way to Success

Dawn is a leading workplace culture advisor, author and speaker. She is the founder of PDSi, which helps individuals and teams drive organisational and behavioral change.

Dawn’s first book was Managing the Matrix; The HardTalk Handbook is her second. Dawn speaks regularly at events and in the media on any topic where people and business intersect. 

During our talk we discussed matters such as:-

-How to handle difficult conversations

-The neuroscience behind facing or avoiding conflict

-Culture dynamics how do these work in favour or against organisational changes

-How to get what you want by improving your emotional intelligence

-The role of leadership in the post-covid era

-Aligning values in times of compelling intergenerational dynamics in the workplace

-Change management: Obstacles and how to get it right

-More!

For more on Dawn:

- https://www.dawnmetcalfe.com/

- https://www.linkedin.com/in/dawnmetca...

Cory Warfield - From Waiter to Entrepreneur

Cory Warfield - From Waiter to Entrepreneur

July 10, 2020

Cory is a 20-year restaurant-industry veteran turned entrepreneur and one of LinkedIn’s most popular and influential voices with a following that exceeds 180,000 and growing. Cory is the founder and chief visionary officer of Shedwool, a smart shift scheduling platform with enterprise communication, rules-based scheduling, compliance with emerging labor laws around scheduling shift workers, labor optimization & more.

During our discussion we talked out:-

-Cory's journey from worker to entrepreneur

-Cory’s remarkable LinkedIn story and his way to a million followers

-The story behind the success of ShedWool, Cory’s brainchild

-Leveraging LinkedIn so as to reach the gatekeepers in your industry and do business together

-How to juggle between entrepreneurship, prospecting and consistent community building

-How to build a community that benefits everyone

-More!

Stathis Stasis -  From Olympic Contender to Insurance Champion (in Greek)

Stathis Stasis -  From Olympic Contender to Insurance Champion (in Greek)

July 7, 2020

Stathis is a former Olympic contender who turned into a full time insurance agent and certified financial advisor. Stathis mission is to keep families and businesses together when the best happens and the worst happens.

During our discussion (in Greek) we touched matters such as:-

-Stathis remarkable journey as an Olympic contender

-Critical business lessons from an Olympian

-The key components to long-lasting success as a professional

-How to earn trust and build a solid reputation

-How to deal with rejection without losing enthusiasm

-How to make friends and win over clients in difficult industries

-Myths and truths concerning the insurance business

-Adding value as a columnist in a prestigious business magazine

-More!

 

Scott Bywater - Marketing Your Way To Success

Scott Bywater - Marketing Your Way To Success

July 6, 2020

Scott is a marketing and lead generation expert who lives in Australia. Widely regarded as an industry leader in both marketing strategy and copywriting, he has been featured in the Sydney Morning Herald and the Age, and his unique approach has significantly impacted the bottom line of hundreds of companies worldwide. 

During our talk we covered matters such as:-

  • How a consistent brand message can convert into revenue
  • Building rapport and earning trust online
  • Leveraging linkedin to generate new business
  • What is the best way to set yourself apart from the competition
  • The pros and cons of focusing on a niche market
  • How to generate business by running webinars online
  • More!

 

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